Exhibiting your business is a great way to communicate your brand, products and services to your ideal clients.
You have done your research and booked your stand to exhibit in a location where you can meet your ideal clients. Job done! But is it…?
Booking your exhibition space is actually the easy part. To make sure you get the most out of your investment, being prepared before and after the event is crucial. Below we have given some of our tried and tested top tips to help plan your next exhibition. These can be adapted for any business looking to achieve the best results from their event.
- Research – the event and location for your stand plays an important role as you want to get in front of your ideal clients. Once you have booked your ideal location, set measurable goals and talk to the organisers about what they will provide on the day. How many leads or on the day bookings are you looking for? Does your stand include a tablecloth?
- Design your stand & keep to brand – you want to be eye catching and memorable! Have quality roller banners and display your leaflets and business cards neatly on the table or in racks. Keep your stand neat and approachable.
- Be seen & heard – a lot of effort goes into planning your event, so you want to tell as many people as possible about it. Send out invites, share on social media and include in your newsletters – advertise your event wherever you can.
- Engage & stand out – it’s no use having the best stand in the room but not engaging with your audience. Don’t shy away and stay sitting behind the table. Be approachable, make eye contact and smile. Pushing the table back and standing in front of it is more inviting.
- Make a list – make sure you have everything you need for your event so that you are not rushing around on the day. Do you have enough flyers, pens, business cards and brochures? Having a bowl to collect business cards is always useful!
- Be comfy – you are most likely going to be on your feet most of the day and the room can get quite warm as the event gets busier. Make sure you are dressed comfortably for the day and have water and snacks. If you have colleagues with you, try and rotate times so that you can take breaks.
- Share your benefits – you want people to know about your brand, products and services. Unfortunately you won’t have the time to explain all the features and benefits of what you offer. Tell your audience the BENEFITS your product or service have FOR THEM, and be concise.
- Make lots of notes – hopefully you have numerous conversations on the day that will need following up. To help you remember details or even names from a conversation – make notes! Either keep a diary or pop a few words on the business card the person has handed you.
- Prize draw & collect details – having a giveaway always attracts people to your stand. You could collect business cards / contact details in exchange for a chance to win a prize – such as a hamper!
- Follow up & review – it’s all in the follow-up! Contact your leads after the event and follow up any enquiries from the day. Make sure you have an adequate CRM system – for a small business this could even be a spreadsheet. Make sure whatever method you use works for you and allows you to contact and follow up leads easily and efficiently.
If you want to talk to our dedicated team about our hampers or would like further information, please do get in touch. We are always happy to help!
Introducing letterbox hampers!
Here at Elite Hampers we help build relationships through GIFTING!
Onboarding new staff & clients as well as surprise delegates at events
Send gifts to your teams for Christmas & birthdays
Personalise gifts so they are enjoyed
Help with repeat client business and staff retention
Easy ordering – You can place multiple orders through our website in one single transaction, or you can email us your requirements. We work with you to make your gifting experience an easy one! We are readily available, and if convenient, we can come to you!
Personalise – Change any item for another in all our hampers, so if there is anything in particular you want, we personalise it for you! We can also cater for most dietary requirements.
Your merchandise – We can add your merchandise to your hampers! Just send us your items (and hand written cards/notes if you like), and we make sure they are beautifully placed. Your company pens, keyrings, coasters and other small items add a very personalised touch.
Order in advance – Although we take last minute orders (even on Christmas Eve!)… we want to make sure you get exactly what you want. Placing your order as early as possible means we can cater for any special requirements for orders of any size. You can place your order today!
Nationwide delivery – We are based in Shropshire but can deliver your hampers across the UK.
Corporate discounts – Save money with exclusive corporate discounts when you make a bulk order.
Hamper subscription packages – Give your employees something to look forward to with a weekly or monthly corporate hamper subscription. Its easy to cancel or amend if you need to.
We are the home of easy gifting, and we make your journey with us a fun and easy one!
How to get in touch…
Whatever query you have, do contact us and visit our website to see our latest gift hampers, and subscribe to our newsletter so that you receive our latest offers and updates! We are Shropshire based and can deliver our hampers across the UK!